Soul City Plovdiv Cultural Foundation
Kapana Fest is a cultural event that is taking place for the first time in Kapana – the art district of Plovdiv town. It involves activities and themes like live music, dancing, art, crafts, literature, fairs, sports, celebration and a lot of fun in the open. The festival is aimed mostly at people, involved/interested in the creative world & life of Plovdiv. The area where the event is held is famous for its authentic look & atmosphere of the late 19th and early 20th century when it used to be a neighbourhood of craftsmen. Nowadays the place is being revived, inhibited by artsy people and businesses in the creative field that are gradually turning the location into a vivid cultural & art spot in town.
That is why the visual of the festival needed to represent both the authenticity of the area having a subtle vintage feel, be at the same time be artsy, fun, positive and vibrant. The idea of overcrowding the visual came from the many activities involved, festivity and social nature of the event.