Kapana.bg is an online local media for cultural news, located in the town of Plovdiv. The content of the website is centered around cultural events and lifestyle, art personalities, etc. The name of choice “kapana” has a rich meaning. On one side the word means “the trap”: a trap for cultural information, a trap for the audience that seeks that information, metaphorically in this case. The name was also inspired by the authentic district in the town that carries the same name and was well-known for its arts & crafts profile in the past and is also now striving to become a district of the creative industries. This area houses a lot of old beautiful buildings and old wood and rusty metal are at every corner. The illustration carries the same spirit of authenticity and uses old print letters that talk of both publishing and cultural spirit. Thus, the website that publishes local cultural information is represented in a very appropriate and authentic way.